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Using soft porn to sell Residential Real Estate?

Australian Real Estate practises have always raised a few eyebrows but is this taking it to a new level. The company that commissioned this video has an appropriate name “LJ Hooker.

The thing is that often these non-traditional ideas work which is why brokers sometimes use them. This video went viral and has paid off big time for the owners, who have secured A$1.72 million (NZ$1.83m) prior to an approaching auction.

The home sold to a 23-year-old first home buyer (that probably tells you something). He saw the home after his brother told him about the video, which features a man and woman dancing around the house provocatively, jumping up on the kitchen bench and swimming in the pool.

The listing agent said the video served its purpose in drawing interest to the four-bedroom home, which had recently been transformed by the vendors. “The price is more than we expected so it looks like the video worked a charm,” he said.

He said has a new video already planned. In real estate, it is all about getting people to see the product, the more people who see it the more interest it gets.”

The listing salesperson said he had received an incredible amount of support for the video, even from people as far away as the US and the UK.

He was originally forced to take it down and even issue an apology after it caused a huge negative stir on social media.

The success of the video underscored how crucial marketing was when selling a home. “Not every house deserves to have a Dirty Dancing-style ad campaign but a clever marketing strategy helps good homes stand out from the crowd.”

While an interpretative dance might not always be the answer, what this result does highlight is the growing importance of out-marketing your competition and aligning yourself with an agent at that has the ability to guide you through the most effective way of doing so.

Would this sort of marketing work in the more conservative markets of South America. Maybe.

The major challenge the real estate market in Australia and South America right now is lack of buyer commitment. Thinking outside the square like this can attract a larger buyer audience, more competition and ultimately a successful sale.

Australian Companies that specialise in real estate video have fine-tuned there skills to very high levels as can be seen in the Platinum HD TV videos here.

GTSA used a more conservative approach using locally based video companies as our client base is in the main a more mature age group. Here is a sample of videos we have commissioned for clients:

Sold
Still some lots left
Sold
Now available

You can see more of our property videos here.

Talk to us if the idea appeals

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Gateway to South America

About Gateway to South America

Gateway to South America was established in 2006 as a single office in Buenos Aires. The company has since expanded into a vibrant regional network, servicing the Southern Cone clients in Argentina, Brazil, Chile, Paraguay, Peru and Uruguay with professional real estate marketing services. If you enjoy reading our news site please share it on your social media below.

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