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The Benefits of using Social Media Marketing in Real Estate

One of the most powerful tools to use but also the most expensive to operate is a company blog which is why so few small real estate companies can afford to use them. They take considerable time researching material for posts and the cost of quality journalists is not cheap.  However they do produce better results than Facebook and Linkedin, Twitter etc. To be effective you have to have a co-ordinated plan using all of the tools available.

Facebook should not be your  focus unless you are selling to young people So in Summary 

All social media marketing should have a purpose. ie in GTSA case we look to drive traffic to our real estate property pages for each country using articles of interest around what we are promoting To date we find this is around 60% of the total traffic generated.  ie  in July when all these sites below will be operating we will need to publish articles relevant to each property being promoted. This is why we are currently recruiting journalists and social media experts in the different fields and countries we work in. It is difficult to find just one person who can write in a second languages as well as their own,  Blogs articles using key words and social media in our case are needed for 6 websites ( to be released in mid July ) so it is a major part of the business. www.gtsa-argentina.com www.gtsa-brazil.com www.gtsa-chile.com www.gtsa-paraguay.com www.gtsa-peru.com www.gtsa-uruguay.com

The benefits of using social media by GTSA are that it drives 60% of the traffic to our website. ( blog plus direct mail to 16,000 subscribers) Contact the Gateway to South America team to learn about the best investment opportunities in the region. The company is a benchmark for foreign investors wishing to invest in Argentina, Brazil, Chile, Paraguay, Peru and Uruguay, providing expert advice on property acquisition and investment tours. The Gateway Team – When You are Serious About Property www.gatewaytosouthamerica.com #adp02

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Gateway to South America

About Gateway to South America

Gateway to South America was established in 2006 as a single office in Buenos Aires. The company has since expanded into a vibrant regional network, servicing the Southern Cone clients in Argentina, Brazil, Chile, Paraguay, Peru and Uruguay with professional real estate marketing services. If you enjoy reading our news site please share it on your social media below.

Comments from our readers

2 Comments
  • 26/06/2012

    If you live in any of the countries we operate in and would be interested in contributing to our News Blog please free free to contact us to see what the options might be. Articles have to be relevant to the region and can be written in English, Spanish or Portuguese.

  • 26/06/2012

    If you live in any of the countries we operate in and would be interested in contributing to our News Blog please free free to contact us to see what the options might be. Articles have to be relevant to the region and can be written in English, Spanish or Portuguese.