The Benefits of using Social Media Marketing in Real Estate

One of the most powerful tools to use but also the most expensive to operate is a company blog which is why so few small real estate companies can afford to use them. They take considerable time researching material for posts and the cost of quality journalists is not cheap.  However, they do produce better results than Facebook and Linkedin, Twitter etc. To be effective you have to have a co-ordinated plan using all of the tools available. We at GTSA use a selection of tools to reach our audience. Our news blog has grown to be an important source of real estate news in South America.

Facebook should not be your  focus unless you are selling to young people So in Summary 

All social media marketing should have a purpose. ie in GTSA case we look to drive traffic to our real estate property pages for each country using articles of interest around what we are promoting.

To date, we find this is around 60% of the total traffic generated. ie since 2012 we have been publishing articles relevant to each property or development project being promoted.

This is why we are currently recruiting journalists and social media experts in the different fields and countries we work in. It is difficult to find just one person who can write in a second language as well as their own,

News Blogs articles using keywords and social media in our case are needed for 6 websites so it is a major part of the business.

The benefits of using social media by GTSA are that it drives 60% of the traffic to our website. ( blog plus direct mail to 16,000 subscribers) Contact the Gateway to South America team to learn about the best investment opportunities in the region. The company is a benchmark for foreign investors wishing to invest in Argentina, Brazil, Chile, Paraguay, Peru and Uruguay, providing expert advice on property acquisition and investment tours. The Gateway Team – When You are Serious About Property

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About Gateway to South America

Established in 2006, Gateway to South America began as a single office in Buenos Aires. Since then, it has grown into a vibrant regional network, providing professional real estate marketing services to clients in Argentina, Brazil, Chile, Paraguay, Peru, and Uruguay. If you enjoy reading our news site, please share it on your social media!

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