South American Real Estate News

Using Social Media in Marketing and Using Key Words in Media Advertising keep GTSA at the top of Google Search Results

Post available in: English



In the past 10 years, real estate marketing has changed dramatically right around the world.  In line with being a global marketplace for buyers, newspapers as an advertising media have been replaced by Social Media technology.

We,  like others observing this were looking to increase our online visibility for client properties and projects, combining search engine optimization (SEO) with social media marketing,  creating a powerful mix that helps us keep to the top of property searches in the Southern Cone where we operate.

One of the main advantages GTSA has is that we are the only Southern Cone real estate brand marketing with an exclusively South American focus which allows us to maximise the power of keywords and social media to exploit the latest Google  Algorithm technologies for buyers searching for properties in this region.

All our competition are spread through diverse real estate markets around the world and amongst different cultures. The main reason for this the largest real estate players in the world are franchises which means they have little control over individual offices which in the case of Remax in Argentina has got them offside with the law.

We don’t have that problem meaning our focus is our strength.

How SEO has helped improve our social media campaigns

A cornerstone of SEO is keyword analysis. Through this powerful marketing research tool, we can uncover what our potential buyers are actually searching for.

Once you discover these phrases you’ll be in a better position to improve your social media campaigns.

You can use these keywords in your LinkedIn profile, your tweets, and in the titles and descriptions of your YouTube videos and your Flickr photos, just to name a few examples.

Using tools like Google Insights you’ll be able to track trending topics, which provide great information for your social media activities and status updates.

How Social Media Can Improve Your Search Engine Visibility

If you do not have a focused Company Blog  (and shame on you if you don’t), how will you drive traffic to your clients’ properties on your web site?  Don’t expect a website alone without traffic drivers to doing anything but feed your ego.

To serve your clients needs today you must have a coordinated approach of hard and soft media.

How will you show up in the search results, if you and your employees don’t have  LinkedIn profiles, a company’s Facebook Page and an active Twitter account, Blog etc.  Yes,  even tweets show up in Google, pushing your competition off the first page in Google. You can also use social media publishing platforms to target keyword phrases without jeopardizing your website’s current ranking.

Also, your company Blog and other social publishing platforms that link to your website can be fantastic at further pushing your company and thus its content up the search engine rankings.

This is how we keep GTSA near the top of Google search rankings for the region.

One note about Facebook Pages. Facebook pages alone will not help you as they do not show up in Google search results.

In addition, Facebook filter the results so only a small number of your ‘likes’ can see your posts. It is only useful if you use the promoting feature posts, which of course costs money.

Search engine visibility is quickly becoming an archaic term. On-line visibility is what real estate marketers should strive for to build their business on the web.

Whether your visitors come from Google or Digg, Yahoo or StumbleUpon doesn’t matter; it only matters that enough of them click on the links to your properties which moves them down the sales funnel.

Also, remember that the buyers you need to target are often not bilingual so you need to consider that when deciding on the mix of marketing languages to use. In our case, we need to focus on Spanish, Portuguese and English.

In Conclusion

Search and social media are essential components of any web marketing campaign for a real estate business; mixed in with high quality targeted direct email marketing.

Combine this with a website that converts visitors into customers and gives you analytics to measure your success and you’ve got an unbeatable marketing strategy that will help your business grow and thrive. Good luck.

Contact the Gateway to South America team to learn about the best investment opportunities in the region. The company is a benchmark for foreign investors wishing to invest in Argentina, Brazil, Chile, Paraguay, Peru and Uruguay, providing expert advice on property acquisition and investment tours.

The Gateway Team – When You are Serious About Property

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About Gateway to South America

Gateway to South America was established in 2006 as a single office in Buenos Aires. The company has since expanded into a vibrant regional network, servicing the Southern Cone clients in Argentina, Brazil, Chile, Paraguay, Peru and Uruguay with professional real estate marketing services. If you enjoy reading our news site please share it on your social media below.

Post available in: English


Comments from our readers

  • GTSA says:

    Vicky Symigton is our trilingual social media specialist who researches information for our posts and compiles what is needed to promote our clients properties. From Portugal but based in Buenos Aires she has studied in the UK and helps keep us at the top of our field.

  • It has been proven the best time to send marketing email is when customers are checking their emails. This has been proven to be 8 a.m. and 9 a.m., and 3 p.m. and 4 p.m.; As 23.63 percent of all emails are opened within the first hour;and that number drops off precipitously as the hours tick by you need to be very organised or you are wasting your time.

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