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Using Social Media in Marketing and Using Key Words in Media Advertising Keep GTSA at the top of Google Search Results

Social Media in Marketing



In the past 5 years real estate marketing has changed dramatically right around the world.  In line with being a global marketplace for buyers, news papers as an advertising media are being replaced by the Social Media boom.

We,  like others observing this were looking to increase our on-line visibility, combining search engine optimization (SEO) with social media marketing,  creating a powerful mix that helps us keep to the top of property searches in the Southern Cone.

One of the main advantages GTSA has is that we are the only Southern Cone real estate brand marketing with a  total South American focus which allows us to maximise the power of key words and social media to exploit  the latest Google  Algorithm technologies for buyers searching for properties in this region.

All our competiton are spread through diverse real estate markets around the world and amongst different cultures. We don’t have that problem meaning our focus is our strength.

How SEO has helped improve our social media campaigns.

A cornerstone of SEO is keyword analysis. Through this powerful marketing research tool, we uncover what our prospects were actually searching for. Once you discover these phrases you’ll be in a better position to improve your social media campaigns.

You too can use these keywords in your LinkedIn profile, your tweets, and in the titles and descriptions of your YouTube videos and your Flickr photos, just to name a few examples.

Using tools like Google Insights you’ll be able to track trending topics, which provide great information for your social media activities and status updates.

How Social Media Can Improve Your Search Engine Visibility

If you do not have a focused Company Blog  (and shame on you if you don’t), how will you drive traffic to your clients’ properties on your web site.  Don’t expect a website alone without traffic drivers to doing anything but make you feel good.  To serve your clients needs today you must have a coordinated approach of hard and soft media.

How will you  show up in the search results, if you and your employees don’t have  LinkedIn profiles, a company’s Facebook Fan Page and an active Twitter account, Blog etc.  Yes,  even tweets  show up in Google, pushing your competition off the first page in Google. You can also use social media publishing platforms to target keyword phrases without jeopardizing your website’s current ranking.

Also, your company Blog and  other social publishing platforms that link to your website can be fantastic at further pushing your company up the search engine rankings. This is how we keep GTSA near the top of Google search rankings for the region.

One note about Facebook Pages. Facebook pages alone will not help you as they do not show up in Google search results.  In addition, Facebook filter the results so only a small number of your ‘likes’ can see your posts. It is only useful if you use the promoting feature posts, which of course costs money.

Search engine visibility is quickly becoming an archaic term. On-line visibility is what real estate marketers should strive for to build their business on the web. Whether your visitors come from Google or Digg, Yahoo or StumbleUpon doesn’t matter; it only matters that enough of them  click on the links to your properties which moves them down the sales funnel.

In Conclusion

Search and social media are essential components of any web marketing campaign for  a real estate business; mixed in with high  quality targeted email marketing.   Combine this with a website that converts visitors into customers and gives you analytics to measure your success and you’ve got an unbeatable marketing strategy that will help your business grow and thrive. Good luck.

Contact the Gateway to South America team to learn about the best investment opportunities in the region. The company is a benchmark for foreign investors wishing to invest in Argentina, Brazil, Chile, Paraguay, Peru and Uruguay, providing expert advice on property acquisition and investment tours.

The Gateway Team – When You are Serious About Property

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Gateway to South America

About Gateway to South America

Gateway to South America was established in 2006 as a single office in Buenos Aires. The company has since expanded into a vibrant regional network, servicing the Southern Cone clients in Argentina, Brazil, Chile, Paraguay, Peru and Uruguay with professional real estate marketing services. If you enjoy reading our news site please share it on your social media below.

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  • 30/10/2013

    Vicky Symigton is our trilingual social media specialist who researches information for our posts and compiles what is needed to promote our clients properties. From Portugal but based in Buenos Aires she has studied in the UK and helps keep us at the top of our field.

  • 09/03/2013

    It has been proven the best time to send marketing email is when customers are checking their emails. This has been proven to be 8 a.m. and 9 a.m., and 3 p.m. and 4 p.m.; As 23.63 percent of all emails are opened within the first hour;and that number drops off precipitously as the hours tick by you need to be very organised or you are wasting your time.