The Facts on the importance of using social media when marketing Real Estate

Post available in: English

social media

Some years ago GTSA could see the unstoppable trend towards Digital Media Marketing replacing the print media so we rebuilt all our marketing platforms to help our clients take advantage of this. This is more cost-efficient for the vendors with targeted marketing reaching people and groups more efficiently.


1      Facebook has 1.11 billion active users worldwide. (Source: Facebook)

2      The best time to post on Facebook to earn shares is 1pm. (Source: Dan Zarrella)

3      The best time to post on Facebook to earn clicks is 3pm. (Source:

4      Weekend Facebook posts get 32% more engagement. (Source: Argyle)

5      Facebook reaches 55% of the world’s global audience. (Source: ComScore)

6      Facebook accounts for approximately three in every four minutes spent on social networking sites. (Source: ComScore)

7      46% of consumers expect customer service through Facebook. (Source: eMarketer)

8      62% of consumers follow brands on Facebook for product news and information. (Source: eMarketer)

9      Only 23% of brands provide customer service through Facebook. (Source: eMarketer)

10   Questions tend to drive interaction up by 10 to 20 percent. (Source: Blitzlocal)

11   Organic impressions are down 33 percent because there is a constant flow of content. (Source: Blitzlocal)

12   More than 70 percent of the interaction occurs during the first hour that a post is made. (Source: Blitzlocal)

13   The ideal interaction being driven by posts is between 100 to 119 characters. (Source: Blitzlocal)

14   50% of US consumers who have liked a brand on Facebook say the brand’s social page is more useful than its website. (Source: Lab 42)

15   77% of US consumers who have liked a brand on Facebook say they have saved money as a result. (Source: Lab 42)

Note: with some of the self-righteous American brands not advertising currently smaller advertisers are getting coverage for the same dollar spend.


16   400 million tweets are published per day. (Source: Twitter)

17   200 million individuals worldwide use Twitter at least once a month. (Source: Twitter)

18   The average Twitter user follows 6 brands. (Source: Twitter)

19   The best time to post on Twitter for retweets is 5pm. (Source: Dan Zarrella)

20   The optimal amount is 1-4 Tweets per hour. (Source: Dan Zarrella)

21   The best time to post on Twitter for clicks is 1-3pm. (Source:

22   50 percent of Americans see, read or hear about a tweet every day. (Source: Twitter)

23   Twitter advertising typically has a 1-3% engagement rate. (Source: Twitter)

24   There is a 53% increase in intent to purchase from Twitter users who see promoted Tweets. (Source: Twitter)


25   There are 200 million active LinkedIn members in 200 countries worldwide. (Source: LinkedIn)

26   87% of LinkedIn users trust the network as a source of information for purchase decisions. (Source: PunchMedia)

27   49% of LinkedIn users rely on the network for word-of-mouth brand recommendations. (Source: PunchMedia)

28   77% of LinkedIn members research branded products or services on the network.(Source: PunchMedia)

29   65% of journalists have found a source or information for an article on LinkedIn. (Source: PunchMedia)

30   2 people join LinkedIn every second. (Source: LinkedIn)

31   2.6 million brands worldwide have a LinkedIn company page. (Source: LinkedIn)

32   39% of LinkedIn users have paid premium accounts. (Source: Lab 42)

33   35% of LinkedIn users access the site daily. (Source: Lab42)


34   There are an estimated 343 million active users of Google+. (Source: Trendstream)

35   Google has beaten YouTube to become the world’s second-largest social media network. (Source: Trendstream)

36   The Google +1 button is used 5 billion times per day. (source: AllTwitter)

37   75% of the Fortune100 are now on Google+. (source: BrightEdge)

38   625,000 new users on Google+ every day. (source: AllTwitter)

39   Google+ users spend on average 12 minutes per day in the Google+. (source: Jeff Bullas)

40   30 percent of users who make a public post never make a second one. (source: Jeff Bullas)

41   At least 80 percent of Google+ users engage on a weekly basis. (source: Chris Brogan)

42   Google+ pages appear in search results for 30% of brand term searches for brands with G+ pages. (Source: BrightEdge)

43   42% of UK Google+ users own smartphones, and 61% own tablets. (Source: Harris Interactive)

44   41% of B2C marketers and 39% of B2B marketers are on Google+. (Source: Brafton)

45   43% of the Interbrand100 post more than three times weekly. (Source: Simply Measured)


46   80% of Pinterest users are women, and 50% have children. (Source: Wishpond)

47   The average visit to Pinterest lasts 1 hour, 17 minutes. (Source: Wishpond)

48   Pinterest referrals spend 70% more money than other social media referrals. (Source: Wishpond)

49   57% of Pinterest users interact with food-related content, the top category on the site. (Source: Wishpond)

50   Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites. (Source: ComScore)

51   U.S. consumers who use Pinterest follow an average of 9.3 retail companies on the site. (Source:

52   Pinterest pins with prices receive 36% more likes than those without. (Source: Shopify)

Contact the Gateway to South America team to learn about the best investment opportunities in the region. The company is a benchmark for foreign investors wishing to invest in Argentina, Brazil, Chile, Paraguay, Peru and Uruguay, providing expert advice on property acquisition and investment tours.

The Gateway Team – When You are Serious About Property

(Visited 259 times, 1 visits today)

About Gateway to South America

Established in 2006, Gateway to South America began as a single office in Buenos Aires. Since then, it has grown into a vibrant regional network, providing professional real estate marketing services to clients in Argentina, Brazil, Chile, Paraguay, Peru, and Uruguay. If you enjoy reading our news site, please share it on your social media!

Want an edge on investing in Latin America? Get our Investment News first: Join 39,400 subscribers without cost to our English, Spanish or Portuguese posts for the latest real estate news in LATAM useful for new and experienced investors. Please note, this subscription is for Investment News only, not properties for sale.

Post available in: English

Comments are disabled
Real Estate and Investment News from South America
Visit us on LinkedInVisit us on FacebookVisit us on TwitterVisit us on Pinterest