One of the most powerful tools to use but also the most expensive to operate is a company blog which is why so few small real estate companies can afford to use them. They take considerable time researching material for posts and the cost of quality journalists is not cheap.  However they do produce better results than Facebook and Linkedin, Twitter etc. To be effective you have to have a co-ordinated plan using all of the tools available. Facebook should not be your  focus unless you are selling to…