Traceability in Cattle Ranching Uruguay is sometimes described as “one big farm”. It’s a country, albeit a small one, where cattle outnumber people by four to one and farming is the most important part of the economy. Like their fathers and grandfathers before them, Roque and Lindenberg are gauchos, or cowboys, effortlessly herding cattle on their modest ranch just north of Montevideo, Uruguay’s capital. But this is today also a land of high-tech cowboys, where the laptop is as important…