South American Real Estate News
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GTSA Social Media Real Estate Marketing – How well are we doing ?

Disruption to traditional Real Estate Marketing Over the past five years, the way real estate is presented to clients has changed dramatically right around the world. In the past, you could put an advertisement in the local newspaper and expect the phone to ring. Property sold. Now that we have a global market place and so much immigration and migration between previously unconnected countries and locations, we have a new challenge. How to reach the attention of busy, stressed people, looking for a…

HOW VULNERABLE IS THE $100+BN PROPERTY PORTAL INDUSTRY WORLDWIDE?

This is an article written for a New Zealand audience but the challenges and disruption that is causing some in their real estate industry to pause is also very applicable to the South American market which is very fragmented with a low level of transparency.  It was written by Alister Helm a licenced real estate salesperson and journalist.  “It was 5 years; almost to the month that Trade Me made its ill-fated blunder. A very costly blunder, a blunder that continues to hold strong memories within the…

International Digital Marketing Services for Real Estate Developers

If you are a Real Estate Developer or Individual Requiring Professional Marketing   For some years we have been requested to offer our International Marketing services to developers and individuals who wish to sell privately in locations that, for practical reasons, we were not able to service with our own sales people on the ground. However, due to our recent in-house marketing expansion, we now have more resources available which enable us to provide this service to others. If you are a vendor in this…

Selling Real Estate in 2013 requires more skilled resources than in the past.

  Selling Real Estate in 2013 requires more skilled resources than in the past. More and more of our South American vendors want to promote their properties using digital and social media tools along with the traditional media. To assist with this we are going to increase the number of marketing opportunities for their properties to appear in. This will be a substantial benefit for those with well presented and market priced properties but will mean some properties will have to be dropped if they fail to fit…