South American Real Estate News
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Don’t Sell, Seduce when advertising!

Emotional ads are processed quite differently by the brain than those that appeal to logic, according to a new study published in the Journal of Neuroscience, Psychology and Economics shows that. That might seem like old news to Neuromarketing readers, but the experimental approach was somewhat different than past efforts in this area. Researchers at UCLA had subjects view different ads, some that used logical persuasion to sell, and others that used what they called “non-rational influence”…
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