South American Real Estate News
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The disruption Facebook is having on traditional real estate advertising

The real estate industry has always had a love-hate relationship with the portals such as zonaprop, argenprop , gatewaytosouthamerica.com etc. While the portals own the best audience for property buyers – and are therefore an important part of any vendor’s marketing spend – the charging models and sense of dependence have always irked independent agents. No one likes being obliged to pay for a service you feel you have little control over. But the portals and the technology that drives them are now…
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