Opinion: The 10 biggest Latin America market entry blunders
Over the last 25 years, Americas Market Intelligence senior consultants have led more than 2,000 client engagements in Latin America. Along the way, we have witnessed many a blunder when it comes to entering markets in Latin America. To help companies learn from the mistakes we’ve observed while conducting market research, competitive intelligence and analysing Latin American risk, we created a top 10 list of market entry mistakes. As some of Latin America returns to growth, we hope these market entry tips…
It could be the 1930s all over again for Latin America
During the 1920’s Depression, Latin America was buffeted by a collapse in commodity prices, a slowdown in world trade and a massive capital outflow. The same shocks are hitting the region today, but this time one has to add a decline in remittances (crucial for Central America and the Caribbean) and a productivity freeze, due to having much of the labour force under lockdown. Back then, the economic contraction was brutal. Between 1929 and 1933, output fell by 10 per cent in Argentina and Mexico and by…
