JBS: The Story Behind The World’s Biggest Meat Producer

The story goes that when Wesley Mendonça Batista arrived in Greeley, Colo. in 2007 from Brazil he sported the basic cowboy gear of jeans, boots and hat. He spoke no English and made a point of getting blood on his hands– showing butchers at his newly acquired Swift how to carve out the most dollars’ worth of cuts from a cow’s carcass. Cut to four years later and Batista, 41, was sitting in the lobby of the InterContinental Hotel in New York City looking through a presentation, in English,…
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