Doing business with the Chinese requires an understanding of their culture

Major cultural differences can be a recipe for disaster when South American businesses try to operate in China. Understanding the distinct characteristics of the Chinese way of thinking is a first step in reducing that risk of failure. The research by agribusiness management lecturers at Lincoln University’s faculty of commerce in New Zealand, set out to study the cross-cultural business relationships between foreigners and Chinese within the food and agribusiness sector. Nonetheless, the lessons learned…
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