Trust Code Software prevents Fake Food Scams

New Zealand software has intercepted a batch of fake infant formula with ties to a Russian counterfeiting ring using a new technology called Trust Codes. Trust Codes was developed to tackle the burgeoning market for counterfeit food and has now nabbed its first fraudsters, when the scam was just a few hours old. The software uses QR codes to certify that a product is genuine. When a customer scans a code with their smart phone, the product’s origin and authenticity is instantly verified. If a fake product…