The disruption Facebook is having on traditional real estate advertising
The real estate industry has always had a love-hate relationship with the portals such as zonaprop, argenprop , gatewaytosouthamerica.com etc. While the portals own the best audience for property buyers – and are therefore an important part of any vendor’s marketing spend – the charging models and sense of dependence have always irked independent agents. No one likes being obliged to pay for a service you feel you have little control over. But the portals and the technology that drives them are now…
GTSA Social Media Real Estate Marketing – How well are we doing ?
Disruption to traditional Real Estate Marketing Over the past five years, the way real estate is presented to clients has changed dramatically right around the world. In the past, you could put an advertisement in the local newspaper and expect the phone to ring. Property sold. Now that we have a global market place and so much immigration and migration between previously unconnected countries and locations, we have a new challenge. How to reach the attention of busy, stressed people, looking for a…
