The Covid-19 lockdowns reinforced the value of email marketing to our real estate businesses

The demise of email marketing has been foretold many times over recent years, but nothing could be further from the truth when you look at the results that email marketing continues to generate for real estate businesses that do it correctly. On top of these practical, real-world successes, email marketing continually comes out on top when research looks at what form of marketing achieves the best return on investment (ROI). For example, last year email metrics company Litmus found that for every dollar marketers…
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