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We tried Beyond Meat in China. Did anyone else?

It was a little hard to find Beyond Meat’s limited edition veggie burgers. It was really hard to find Chinese customers eating them. In China’s consumer culture, “limited offers” from globally-recognized brands have the distinct potential to command long queues and consumer frenzy on levels associated overseas only with hardcore Star Wars fans.  The collaboration between the buzzy American plant-based meat company Beyond Meat and fast-food giant Yum China did not command anything near those…

Will Farming Change: Artificial Meat Arrives

The commercial introduction of plant-based and cultured meat retail products will depend on how the consumer responds to these meat alternatives over the medium term but it is not yet at all clear.  There’s been a major new initiative for meat alternative products by US-based Tyson’s Foods, one of the world’s largest food companies.  US fast food chains have begun selling protein-based burgers in addition to traditional hamburgers.  Potential exists for considerable growth in meat alternatives…
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