We tried Beyond Meat in China. Did anyone else?
It was a little hard to find Beyond Meat’s limited edition veggie burgers. It was really hard to find Chinese customers eating them. In China’s consumer culture, “limited offers” from globally-recognized brands have the distinct potential to command long queues and consumer frenzy on levels associated overseas only with hardcore Star Wars fans. The collaboration between the buzzy American plant-based meat company Beyond Meat and fast-food giant Yum China did not command anything near those…
Will Farming Change: Artificial Meat Arrives
The commercial introduction of plant-based and cultured meat retail products will depend on how the consumer responds to these meat alternatives over the medium term but it is not yet at all clear. There’s been a major new initiative for meat alternative products by US-based Tyson’s Foods, one of the world’s largest food companies. US fast food chains have begun selling protein-based burgers in addition to traditional hamburgers. Potential exists for considerable growth in meat alternatives…
