Using ingenious advertisements and 6,500 new traffic signals: the day that changed the driving direction in Argentina

It was on June 10, 1945, in the face of the need to unify the transit system with Brazil by the imminent opening of the bridge between Pasos de Los Libre and Uruguaiana. A radical change that ended with the custom of driving of “the English way.” “Drive on your right and take Geniol.” “The only hand that doesn’t change is the One with Alba paintings.” “Today, I changed hands but keep taking Cinzano.” The marketing of the 1940s did not miss a historic moment…
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