Selling Real Estate in 2013 requires more skilled resources than in the past.

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Selling Real Estate in 2013 requires more skilled resources than in the past.

More and more of our South American vendors want to promote their properties using digital and social media tools along with the traditional media. To assist with this we are going to increase the number of marketing opportunities for their properties to appear in. This will be a substantial benefit for those with well presented and market priced properties but will mean some properties will have to be dropped if they fail to fit into this criteria or they will quickly become over exposed and less salable.

Real Estate markets are now Global so vendors compete not only with properties close by but others in remote countries that offer similar lifestyles opportunities.. This combined with shorter ownership cycles has resulted with an increasing turnover of properties meaning there is more competition than in the past from other sellers. GTSA is unique in that it offers marketing services only focused on the Southern Cone meaning it is able to exploit search engine algorithms such as those used by Google.

All our opposition companies are local franchises of American or European companies mostly focused on their home markets meaning they can 19t exploit the new technologies to the same extent due to the scatter effect of their marketing. Should you be interested in seeing what services we have to offer sellers or buyers that gives us the leading edge in marketing real estate, contact us today to discuss.

Kind Regards
Geoffrey McRae
CEO and Founder
Gateway to South America
www.gatewaytosouthamerica.com
geoffrey@gatewaytosouthamerica.com

Post available in: English