Retail eCommerce sales near USD $ 50 Billion in Latin America
Retail eCommerce sales in Latin America are growing at a rapid pace, according to eMarketer estimates. Based on the latest figures for total and digital retail around the world, eCommerce sales in the region will reach nearly USD$50 billion this year, an increase of 23.9%.
Nearly USD $20 billion in sales will come from Brazil alone, where eCommerce also makes up a greater share of the total retail market than elsewhere in the region (a still tiny 2.8%). Mexico is in a distant second, with USD $5.70 billion in retail eCommerce sales this year, or 1.5% of all retail sales in the country.
Growth is fastest in Argentina, where eCommerce sales will be up 40.0% this year to nearly USD $5 billion.
By the end of the forecast period, retail eCommerce in Latin America will reach USD $84.75 billion, or 3.2% of retail sales in the region. Growth will still be in the double digits in 2019
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