Property Staging for a faster Sale

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Property Staging is the Key to a Faster Residential Sale

You will not always know who your buyer is going to be when listing a new property for sale. But, with many properties, you have  or should a good idea of the general target group if you are using an experienced agent. While many properties for sale attempt to appeal to the widest range of potential buyers, home staging has proven to get a home sold sooner.

Whether you are marketing your home to first-time home buyers, young families or singles, all of them are looking for some of the same characteristics in a property – along with a few special preferences that might meet their specific needs. Of course, property  buyers are individuals, too, so the feature in your property that most appeals to one buyer – such as an extensive balcony or terrace with space for a parrilla -could have zero appeal for another buyer. As a seller, there are some things you may not be able to change easily about your home – but the more you know about what attracts buyers, the more you can emphasize those features in your marketing materials and by staging your home.”

As a seller, there are some things you may not be able to change easily about your property – but the more you know about what attracts buyers, the more you can emphasize those features in your marketing materials and by staging your home to suit.”

And the more your property is staged for a particular target group, the better your chances of being able to influence who the buyer might be.

Millennial Buyers

Yes, millennials are buying properties in larger numbers. They may even be looking to buy your property if it has what they need and appeals to them visually. Number one tip for attracting millennials: “Do not present it looking like a Grandma’s house.”

Yes, that’s a solid strategy, because, “Millennials want a home that is ready to move in. ie  modernized and furnished with all the colors and comforts of a furniture design store.

If your feel your property does not look very presentable, a few tips can help:

  • A fresh coat of paint: Keep it neutral but stay away from beige. This reads old and dated to millennials.
  • Repair what’s broken: Millennials do not want to do a renovation.
  • Change dated furniture: Forget the comfortable, cushy couch and heirloom sideboard. Think modern, clean lined, and stylish. If that’s the opposite of what the property has, pack it all up and hire a professional home stager.
  • A modern kitchen: It might be that the property needs a complete new kitchen to attract buyers and get the price your seller wants. Most of today’s buyers are looking for solid surface countertops and stainless steel appliances. In place of a large renovation, painted cabinets, updated lighting, and new fixtures can help distract from what hasn’t been done.
  • New fixtures and accessories: “Shag pile carpeting, original light fixtures, heavy draperies, which ‘just scream old,’ and mirror walls” all need to go say home stagers. Inexpensive blinds or drapes and contemporary light fixtures can give an updated look without a large financial input.
  • Bed Linen: A fresh, new bedspread with a modern graphic pattern can help transform an old, outdated bedroom into something a millennial could see himself living in.

Finally, think about the marketing. Does the listing talk only about the property? Think about including the things that are important to millennials: area entertainment, parks, cafes, subways and city motorways  plus popular restaurants; recreation and shopping; and any major employers nearby. Emphasizing these factors as part of the listing makes it more attractive.

Young families

If the property for sale is in an area that attracts a lot of families, but the property is designed for a Hollywood bachelor, there’s some work to do.

Data has always supported that women are the decision makers when it comes to buying a home, and that’s especially important to consider for this buyer group. What women look for when buying a house. Open floor plans, a playroom, and an office  or study so parents can keep tabs on their kids – as well as tons of storage space. If your listing doesn’t tick these boxes, consider making changes. Bringing in a few smart storage items and, especially, setting up a play room where toys and books are all nicely put away, can work miracles.

Speaking of a play room…does the home have one? If not, families with young kids may not even come to view it. Staging an existing home office or guest room as a play room for young families or a game room for older families (depending on what your market research indicates) can help the home connect with these buyers.

Warm gathering spaces and open sightlines are key to creating the kind of property that will attract families. If the home has walls in all the wrong places, a little money spent knocking them down to create an open plan could pay off big time. The same could be said about making sure the kids’ bedrooms are sufficient. If the owners are currently using bedrooms for a craft space, home office, or guest room while the kids are doubled-up, you turn off a lot of buyers, giving them the impression that the home doesn’t have enough space for their family.

For marketing purposes, it’s also important to highlight neighborhood amenities that are important to this buyer group. Creating a map that lists nearby shopping and family-friendly restaurants and activities is that something-extra that will resonate with them.

Important tip: Pay special attention to schools, making sure you have the right ones in the listing and highlighting good test scores and any other important factors. Buyers will look online at listings, and often the schools listed are incorrect. Making sure you have the most up-to-date info about schools is critical for young families who may be looking for a specific suburb or primary school.

Retirees/empty nesters

If you think your buyer might be a retiree or empty nester? Perhaps you need to rethink that game room or play room.

“Empty nesters are at a unique stage in their lives: They are free of child-rearing responsibilities, yet they remain young enough for an active lifestyle and free to pursue interests that may have eluded them in earlier years. “With kids and teenagers out of the picture, empty nesters expect to do more entertaining with their age group. They should be able to imagine themselves throwing dinner parties and hosting book clubs regularly.”

Staging to show off entertainment areas is key, as is making sure “multipurpose rooms appeal to childfree active adults.” Have an extra bedroom? Think about turning it into a craft space or reading room.

When it comes to the main living areas, pay extra attention to the furniture arrangement. Having too much furniture in the rooms can not only make them look smaller, but may also be a hazard for those who aren’t as mobile as they used to be. A thoughtful space plan will make the room look better and can also make it safer.

From a marketing standpoint, thinking about other aspects that make the property desirable to this group of buyers can also help it stand out. Does the home have walking trails or community amenities that would appeal to an active, older buyer? Local restaurants and cultural hotspots should also be included. How about the medical services nearby? A local map that points out points of interest will be helpful.

Contact the Gateway to South America team to learn about the best investment opportunities in the region. The company is a benchmark for foreign investors wishing to invest in Argentina, Brazil, Chile, Paraguay, Peru and Uruguay, providing expert advice on property acquisition and investment tours.

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About Gateway to South America

Established in 2006, Gateway to South America began as a single office in Buenos Aires. Since then, it has grown into a vibrant regional network, providing professional real estate marketing services to clients in Argentina, Brazil, Chile, Paraguay, Peru, and Uruguay. If you enjoy reading our news site, please share it on your social media!

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