Powering the Future: What changes can we expect in real estate marketing now that AI has gone mainstream
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A deeper dive at the potential applications of artificial intelligence in real estate and how brokers and agents can leverage AI to enhance their business.
As a result of the proptech revolution, artificial intelligence in real estate is proving to be a significant disruptor. With advancements in machine learning and the rapid evolution of AI, the real estate sector is learning how to handle the massive amounts of data that buildings produce and monitor specific KPIs to simplify operations and extract meaningful insights.
Artificial intelligence is a collective term for software applications that solve problems in a way that approximates human intelligence. Machine learning comprises extensive data classification and analytics by software systems that allow algorithms to gain knowledge, often by detecting complex patterns in large data sets.
The real estate industry has significantly changed in recent years thanks to technological advancements, changing customer behaviour, and economic shifts. The future of real estate marketing is no exception, and we can expect to see more changes in the coming years.
Here are some of the key trends and predictions for the future of real estate marketing:
- Virtual Reality and Augmented Reality
Virtual and augmented reality technologies have already made their way into the real estate industry, and their impact is expected to increase in the coming years. These technologies allow buyers to experience properties more immersive and engagingly without having to physically visit the property. This can be particularly useful for buyers located far away from the property they’re interested in or for busy professionals who don’t have the time to visit properties in person.
- Personalized Marketing
As more and more data becomes available, real estate marketers will have the opportunity to personalize their marketing efforts. By analyzing data on a buyer’s behaviour, preferences, and past interactions with the company, marketers can tailor their marketing messages to be more relevant and engaging. This can help to build stronger relationships with customers and increase the likelihood of a sale.
- Chatbots and Artificial Intelligence
Chatbots and other forms of artificial intelligence (AI) are already used in the real estate industry to provide instant customer support, answer questions, and provide recommendations. In the future, we can expect to see more advanced AI-powered systems that can provide more personalized recommendations and insights. This can help to improve the customer experience and make it easier for buyers to find the perfect property.
- Mobile Marketing
Mobile devices are now the primary way people access the internet, and this trend will only continue. Real estate marketers must ensure that their websites and marketing efforts are optimized for mobile devices. This includes creating mobile-friendly websites, using SMS and push notifications, and creating mobile apps.
- Social Media Marketing
Social media is a powerful tool for real estate marketers, and it will only become more important in the coming years. Social media platforms like Facebook, Instagram, and Twitter allow marketers to reach a wider audience and build relationships with potential buyers. In addition, social media can provide valuable information about properties, neighbourhoods, and the real estate market in general.
- Video Marketing
Video is becoming increasingly popular in the real estate industry, and for a good reason. Videos allow buyers to experience properties more engaging and immersively, and they can be used to showcase a property’s best features. We can expect to see more video marketing efforts, including virtual tours and 360-degree videos.
- Sustainable and Eco-Friendly Properties
As more people become aware of the environmental impact of their actions, there is likely to be an increase in demand for sustainable and eco-friendly properties. Real estate marketers will need to adapt to this trend by highlighting the sustainable features of properties and educating buyers on the benefits of eco-friendly living.
- Blockchain Technology
Blockchain technology is still in its early stages, but it can potentially transform the real estate industry. Blockchain can be used to create smart contracts, automating many aspects of the buying and selling process. This can help to reduce costs, speed up transactions, and increase transparency.
- Voice Search
As more people use voice assistants like Siri and Alexa, real estate marketers must optimize their websites and marketing efforts for voice search. This includes using natural language and long-tail keywords more likely to be used in voice searches.
- Data Analytics
Data analytics is already used in the real estate industry to analyze market trends, buyer behaviour, and more. In the future, we can expect to see more advanced data analytics tools that can provide deeper insights into the real estate market.
Contact the Gateway to South America team to learn about the best investment opportunities in the region. The company is a benchmark for foreign investors wishing to invest in Argentina, Brazil, Chile, Paraguay, Peru and Uruguay, providing expert advice on property acquisition and investment tours.
The Gateway Team – When You are Serious About Property
Post available in: English