How to choose an effective selling broker in South America
South America’s real estate market can be characterised by two important facts. Properties take longer to sell and have higher transaction costs than in most Western countries
Although it is slowly changing there is considerable informal selling both by vendors directly and speculative pricing. The end result is a confused market with little price transparency and few skilled brokers available. (Selling skills can be obtained two ways; by experience through selling large numbers of properties or by specialised training)
Vendors should look for the following characteristics when choosing a Broker: –
Choose a Broker with excellent knowledge in real estate, particularly the selling part. Look for impressive skills in marketing properties with plenty of connections within and outside the region. When I say connections, I refer to people, alliances and sources where they can get referrals from of qualified buyers.
Check out their marketing tools.
The quality of their mailing lists (ie where do these people come from)
Their social media exposure ie Linkedin and Facebook, being the two main sources
The quality of their information blogs
The quality of their marketing reports to vendors whose property they are current marketing
Property presentation advice, Home Staging etc (incredibly important)
Do they have international experience?
Are they readily available? ie phone, chat, and responsive email
Are they bi-lingual marketers?
Is their signage eye-catching
Make sure that the agent is licensed for the region you are selling in. Read the reviews about he or she and/or the company. Look for genuine testimonials. Check Linkedin for these.
Unless your target market is the immediate neighborhood then look for an International Broker with a local presence. Why?
Over the past 5 years the buyer source has changed dramatically. Local and foreign buyers now search the Internet for opportunities.
Try and avoid using Northern Hemisphere franchises. Why?
Whilst there are exceptions in the modern world of digital marketing, your property will be lost on the net by buyers searching for it. SEO or search engine optimization is very important and it is impossible for a foreign-based company to use “local key words” effectively for a South American property when they have thousands of competing properties in other countries. In the past local newspapers were the main source of real estate information but this is no longer true with search engines like Google being the main tool.
Other questions to ask.
What are their selling fees?
What are their marketing fees ?
What is the strategy to sell the property? ( with a price or without )
Does their selling fee include international marketing. ( quality marketing is very expensive )
Do they offer an Exclusive Listing? ( there are pluses and minuses )
Why would you consider using Gateway to South America to sell your Property?
GTSA is not a franchise or publicly listed multinational but is a private company that relies on its local reputation to survive. Its brokers and the tools available to them are second to none in the industry. We only represent committed sellers who are willing to partner with us in the selling of their properties to an International Audience.
Talk to us and we can discuss the “how” in more detail. [email protected]
Contact the Gateway to South America team to learn about the best investment opportunities in the region. The company is a benchmark for foreign investors wishing to invest in Argentina, Brazil, Chile, Paraguay, Peru and Uruguay, providing expert advice on property acquisition and investment tours.