GTSA Social Media Real Estate Marketing – How well are we doing ?
Disruption to traditional Real Estate Marketing
Over the past five years, the way real estate is presented to clients has changed dramatically right around the world. In the past, you could put an advertisement in the local newspaper and expect the phone to ring. Property sold.
Now that we have a global market place and so much immigration and migration between previously unconnected countries and locations, we have a new challenge.
How to reach the attention of busy, stressed people, looking for a change or to preserve wealth. Some may not even speak the same language of the country they are considering living or investing in.
Many of this older generation cannot communicate in English let alone Spanish or Portuguese.
And so now it is the same in South America. How do you reach these potential new buyers? This is where social media comes in. 95% Of high net worth potential buyers now communicate by smartphones or tablets.
They get their news, email and daily fix of entertainment on these devices and they are pretty much always connected to the internet.
GTSA spends a significant part of is corporate budget marketing on this form of media complemented by targeted direct mail. This gives us the option to use specialised email marketing directed at targeted buyer groups in English and Spanish. ie farms, lifestyle and residential.
Over years of planned marketing, we have now one of the largest multilingual real estate databases in South America.
A high social media score by itself is no guarantee of success in marketing but this, along with experienced people using new selling tools, like vendeRAPIDO, plus strong international alliances, gives us an edge that is difficult to match.
We are constantly leveraging the latest technology in SEO and website design to build on our past experience in internet marketing to make continuous improvements to the backend or our web platforms.
The other big change in real estate marketing is the adding of value to the customer’s experience by providing them with news articles that are applicable to their property interests.
This is why gtsanews.com was developed. It has been running now for over 8 years with thousands of subscribers in English and Spanish. It has its own database which people can subscribe to on the top right hand of this page to the real estate category that interests them.
Contact me for more information
Geoffrey W W McRae
Gateway to South America -Founder and CEO