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The tech giant Google expects to increase its customer workforce by three times to support cloud computing services in Latin America by the end of the year 2020. 

At the Google Cloud Summit in Sao Paulo, Google Cloud’s director in Brazil, João Bolonha said, “This growth has already started and we’ve been expanding teams in Brazil, Mexico, Chile, Argentina, and Colombia.”

According to Alphabet Inc.’s Google, its total capital expenditure globally hit US$47 billion (nearly 37.8 billion pounds) over the last three years. The company further plans to keep investing. 

João Bolonha further stated, “Inside Latin America, Brazil is our largest market (in cloud computing) and the one with the fastest growth. Also, the customer consumption of cloud computing solutions rose over 300 percent in 2018.”

However, the official gave no details on the current size of the workforce of Google in Latin America or the quantity of cloud computing services jobs it planned to add. 

According to Bolonha, less than 20 percent of the companies in Brazil are employing cloud computing services in their operations currently. This implies that there is still a lot of space to advance despite increasing competition from other players such as AWS. AWS or Amazon Web Services is the cloud computing unit of the US e-commerce group

Bolonha further added that competition is fierce in some specific industries like retail but 80 percent of the market still needs to be explored. 

Additionally, Google will continue to invest in expanding its cloud infrastructure and its capacity. As more and more organizations are embracing cloud computing, the global cloud market continues to expand. According to Gartner’s predictions, in the global cloud market, the revenue opportunity will cross US$ 331 billion by 2022. Reportedly, the global cloud market was worth US$182.4 billion in 2018. 

Apart from the US, Europe has become a major focus area for Google as its cloud revenue is growing faster there than any other region. The company will invest US$3.3 billion in expanding its cloud capacity across the European region in the next two years.

Source: Analytics Insight

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