Buenos Aires’ most desirable neighbourhood. The chic and fashionable Palermo Soho.

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Palermo is Buenos Aires’ most fashionable and exciting area. Often referred to as “alternative”, the Soho area is likened to the trendy Soho areas of both London and New York. The term ‘Soho’ seems to globally denominate the zones that bring together artists, fashion and the most stylish restaurants. The bohemian feel in Palermo has made it especially popular with the young upper-middle-class Argentines as well as foreigners.

Palermo started to become fashionable in the 1980s when its combination of relative closeness to the city, wide streets, trees and the bohemian vibe was recognized. This was when the area started to transform from a purely residential area into something more cosmopolitan.

Fashion shopping is what Palermo Soho is about and the area is littered with some of the city’s best boutique stores as well as all the usual international-chain suspects. Spoilt for choice it can be difficult to know where to start in Palermo but Gurruchaga and Borges and between Plaza Serrano and Plaza Italia are good places to start. The notable 28 Sport (Gurruchaga 1481) shoes are stunning recreations of classic 1940s/1950s leather sports shoes seen nowhere else. They’re amazingly faithful reproductions, down to the most intricate details, are exclusive with only one pair of each style and size being made. Palermo Soho offers originality experienced nowhere else.

On the weekends the heart of the area, Plaza Serrano, turns into a street market unlike any other fair in Buenos Aires as the streets are shut off to give way to the artists and craftsmen that give Soho its name. Even the bars join in as their interiors are converted to display chic designer gear.

DSC_1374-2Further along Gurruchaga, just off Coronel Cabrer, is a unique boutique dedicated to fashion, design, interiors and art. With an eclectic selection of modern and classical Avant-guard pieces, Pehache is the perfect place for a spot of creative inspiration coupled with a bite to eat at the adorably charming café outback.

Palermo is home to Buenos Aires’ most charismatic hotspots and cafes such as Bartola a delightfully quaint café with bunting, mismatched furniture and a pastel palette. Libros del Paisaje is the perfect place to relax, one of Buenos Aires’ best bookshops with a café at the back next to a small music section. A wonderfully cosy place to sit with a coffee surrounded by books and music. With a countless amount of enchanting places for a bite to eat, Palermo Soho is trendy, creative, chic and young.

This area also boasts the most delectable Argentinian restaurants. La Cabrera, named one of the best restaurants in the city, sits near the heart of Palermo. It serves perfectly cooked meats on the parilla that come with an array of little condiments in dishes. BeDSC_1383-2ing one of the most popular joints in town it’s recommended to book in advance.

Palermo is a hub of creativity and movement. With good music, a good buzz and a great crowd, it’s the most praised area in Buenos Aires for the nightlife which is centred around the oval-shaped Plaza Serrano.

Hip and lively bars cluster around the Plaza with an opportunity to experience most genres of music within the area. Palermo Soho is always moving and never gets boring as owing to its vibrant creative atmosphere there are always a range of art galleries on offer as well as different things on weekly.                       (Pehache, Gurruchaga 1418)

Contact the Gateway to South America team to learn about the best investment opportunities in the region. The company is a benchmark for foreign investors wishing to invest in Argentina, Brazil, Chile, Paraguay, Peru and Uruguay, providing expert advice on property acquisition and investment tours.

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