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South American Real Estate News

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/ All categories of countries are / 2017 Top 50 Latin American Brands

2017 Top 50 Latin American Brands

Post available in: English

In the past year, global uncertainty has challenged economies, consumers, and brands all across Latin America. Depressed oil prices, currency fluctuation and lacklustre demand in some of LatAm’s key export markets have contributed to slow economic growth in the region. Consumer confidence and household budgets have also taken a hit with inflation running as high as 30% at times.

The new BrandZ LatAm report reveals that the total value of the Top 50 Most Valuable Latin American Brands decreased 22% in comparison to the previous year (from US$131.9 BN to US$103.4 BN).

This year 36 brands decreased in value, only six brands increased, and eight brands are newcomers to the list. This reveals this crisis scenario in the region.

Kantar Millward Brown has conducted BrandZ global brand valuation research for the past 12 years. We have tracked over 100,000 brands in 50 markets to identify the key drivers of long-term growth in brand value. As we know, changing times and economic challenges also offer opportunities for brands to build meaningful relationships with consumers and to grow value both in the short and long term.

Explore the full report to learn more about the top brands in Latin America and which brands are leaders in each of the country rankings across Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

Kantar Millward Brown

GTSA Comment:

I cannot see what I think are some of the best South American Brands in this report:

Mercadolibre

Despegar

 

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Gateway to South America

About Gateway to South America

Gateway to South America was established in 2006 as a single office in Buenos Aires. The company has since expanded into a vibrant regional network, servicing the Southern Cone clients in Argentina, Brazil, Chile, Paraguay, Peru and Uruguay with professional real estate marketing services. If you enjoy reading our news site please share it on your social media below.

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