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Don’t Sell, Seduce!

Wed, Oct 12, 2011 Emotional ads are processed quite differently by the brain than those that appeal to logic, according to a new study published in the Journal of Neuroscience, Psychology and Economics shows that . That might seem like old news to Neuromarketing readers, but the experimental approach was somewhat different than past efforts in this area. Researchers at UCLA had subjects view different ads, some that used logical persuasion to sell, and others that used what they called “non-rational influence”…

Argentina – Brand Storming

Argentina – Brand Storming Como parte del 4° Congreso Internacional de Shopping Centers organizado por la CASC, se desarrolló el tema ‘desarrollo y gestión de marcas’. Brainstorming, así fue titulado este segmento, en el que se planteó el desafío de repensar las marcas, y analizar las nuevas tendencias sobre el diseño de puntos de venta. La exposición estuvo coordinada por Fernando Noguera (Centro Comercial Nordelta).  Gabriela Scalise, New Business Director, Interbrand El valor de una…

Chile targets tourism as third most important sector of the economy by 2020

Chile targets tourism as third most important sector of the economy by 2020 The new campaign by Chile’s National Tourism Service (Sernatur) aims to make tourism the third largest sector of the country’s gross domestic product (GDP) by 2020. The campaign will be launched on Jan. 1, 2012. #adp02 Tourism in Chile currently accounts for 5% of the GDP. The tourism industry has been built on Chile’s diversity of natural landscapes — from the moonscape deserts of Atacama to the fjords of the Patagonia…

Argentina opens In Patagonia its largest wind farm

        Located almost 1.500 kilometres south of Buenos Aires in windy Patagonia, the Rawson Aeolic Park so far has 27 Danish built turbines, with a 50MW capacity and another 16 to be installed in the first half of next year will total the 80MW with an overall investment of 144 million dollars.   “Diversifying the Argentine energy grid is a strategic mid and long term task for Argentina”, said President Cristina Fernandez during the opening ceremony.   The Rawson experience will be complemented with…

Chilean/Swedish group subscribe usd 1.354 billion for the construction of a pulp plant in Uruguay

  Arauco owns 50% of the Montes del Plata project in partnership with the Swede-Finish corporation Stora Enso which in planning to invest 1.9 billion dollars in the plant for an annual production of 1.3 million tons of pulp.   The credit package includes a 454 million dollars loan from the Inter American Development Bank and another 900 million dollars from different financial sources.   Last July Arauco signed a guarantee agreement to extend collateral in support of the financial obligations.   The Montes…

UK magazine names hotel in Torres del Paine Park among top 100 best in the Americas

The prestigious British magazine Condé Nast Traveller has nominated the Hotel Salto Chico in Chilean Patagonia among the Americas and Caribbean best hotels. The ranking was done by the readers of the magazine who nominated the world’s best hundred hotels based on service and exotic passion to travel. Over 25.000 magazine readers and subscribers voted the list and gave the Explora Patagonia group Hotel Salto Chico 76.83 points, making it the only hotel in Patagonia and in Chile to reach the top 100. The hotel…