The Motley Fool Opinion: Nu Skin – This is the “Apple” of the anti-aging companies. Launching in Argentina Now

2 Dividends to Keep, 1 to Leave Behind

Aimee Duffy July 26, 2011

If I could turn back time Whether it’s because I’m young and full of vitality, or simply just late to the game, I had never heard of Nu Skin (NYSE: NUS  ) until it popped up on my dividend radar. The initial news of a 19% increase for its quarterly dividend intrigued me. I immediately grew cynical, realizing the company was a direct seller of anti-aging creams and machines until — great Scott! — Nu Skin has increased its quarterly dividend 220% in the last 10 years!

Obviously, this is no reason to run out and buy the stock straight away, but it certainly prompts a closer examination of the company.  I started out by checking what my fellow Fools were saying at Motley Fool CAPS, our free online investing community. CAPS investor slamdunk10 wrote late last month: Look at the products, the number of baby boomers, the emphasis on looking young and in great health, the amount of money spent to appear our best.

This company has found a successful niche and is coming out with new products each year. This is the “Apple” of the anti-aging companies. That’s a solid point. More importantly, I like the company’s three straight years of record-breaking revenue in the anti-aging industry, which Nu Skin believes will hit $1 trillion as a huge percentage of the global population ages. I’m definitely adding Nu Skin to My Watchlist.